2025 | Frankfurt Galaxy x Polizei Frankfurt am Main

For the Frankfurt Galaxy's new jersey for the 2025 season, instead of staging a classic reveal, a story was told. In collaboration with the Hesse police and several influencers, an atmospheric short crime thriller was created that combines suspense and branding.

The production was deliberately designed to be cross-platform: conceived as a five-part mini-series for Instagram and social media, it was also released as a coherent short film on the day of its launch. The result was a narrative format that built anticipation over several days and culminated in a final moment.

A jersey launch told like a crime thriller.

Deliverables included 5 social media reels and 1 Short-Film for Youtube.